Way to digitization has unlimited possibilities. In this case of digital enlightenment, we implemented our avant-garde business processes automation tool & digitized their platform through the integration of an Intelligent analytics solution. Ensuring that our product blended well with their existing ecosystem, we also custom-developed a mobility application to help them in customer retention via loyalty programs and positive in-store experience, which was all made possible by our passionate & experienced team. Our Team has expertise across design, front end, backend, & analytics which helped us create an excellent business solution for our client.
A place worth travelling for, worth stopping by for, worth passing through for, & worth destined for – this amenity provider is out to make your road trip memorable. The charm of your destination might be making your road trip apt for pursuing but what can make it even more enjoyable is roadside amenities which this company offers. From branded food outlets to hygienic restrooms, from fuel pumps to all-day convenience stores, the company’s offerings are supplemented with the best service & unmatched hospitality. It aims to fill the gaps experienced on Indian highways by offering solutions which delight customers & complements their comfort & convenience. It is all set to break the benchmarks in roadside amenities provision.
Key to overcoming challenges is the anticipation with the right mindset. And, we felt its need here. One key challenge was to ensue smooth business operations without disruption to the current business processes while integrating with the existing systems. Two, the implementation has to be smooth with plug-ins that were custom-designed to suit our client’s need. Three, to identify revenue leakages, our solution must blend well with their sales processes to draw insights. Four, the mobility app must be developed with catalogue design system with latest technologies like React Native & Ionic to support a configurable loyalty program.
With swaying customer experience positively on top of their mind, our client was eying a CEM solution to increase customer loyalty & retention by playing by a smart CX strategy. They were looking for a technological enabler to design projects which can boost customer loyalty & achieve results. The company wanted to create effective customer experience strategy to streamline customer interactions to drive favourable business outcomes. As they are customer-first & prefer the smart way, they wanted to coach vendors to understand customer data & tie the satisfaction scores to the business strategy.Other objectives were understanding customer personas, build brand confidence, increase satisfaction, & drive customer loyalty.
We begin with implementing a cloud-based ADSR system which will automatically collect revenue data from tenant systems without interrupting the existing business process and remove the manual, intrusive data collection process. It led to easy reconciliation, analytics reports, and process improvement with the help of six sigma.
To automate business processes and track action items with manpower shift management, we also implemented a process automation tool powered by Java having world-class UI, designed by our team of design COEs. For client’s mobility app, we leveraged our mobility COE to make an innovative mobile app which has interactive UI, & offers intelligent insights across platforms like Android and IOS.
Our solution helped in solving various business bottlenecks. When we come to the key metrics and core value of implementation, we have raving ROIs. The cloud-based ADSR solution with no onsite infrastructure gave an ROI of 800%. The business process automation tool which reduced the effort draining by 51 hours of manual work gave an ROI of 250%. The mobility app development through its marketing cost reduction & customer satisfaction enhancement gave an ROI of 250%.
