Introduction The retail customer experience is the sum total of all in-store and online experiences that customers get across all touchpoints throughout the customer journey. And businesses seek to improve it in order to enhance customer satisfaction, retention, and metrics like repeat purchases. Businesses ask, How do I improve the customer experience? For that, consistency is...Read More
The retail audit is the best way for the players in the retail industry to stay compliant with industry standards and streamline their business processes. It also makes their businesses safe from market shocks and helps in identifying and addressing market risk. By studying the data presented by the embedded analytics, businesses can make better...Read More
Introduction Today, retail has its own vibe; this was not the case a few years ago when I would look around—pop and mom stores have given way to swanky, multi-storeyed, multi-brand stores where people throng to shop and to do a lot more. In many places, it has become a cultural phenomenon affecting people’s lifestyles...Read More
Introduction In today’s competitive retail market, brands need to leverage technology to gain a competitive advantage over their peers. This entails detailed analysis and rendezvous with leading software solutions that have been designed to boost the performance of retail players. And with time, these applications have occupied a pivotal role in the retail strategies through...Read More
Primer Retail audit automation helps you to streamline study of samples of retail outlets. You can use modern-day retail audit software to get insights about a brand’s sales, trends in sales, inventory level, in-store display effectiveness, marketing efforts and other retail aspects. In the retail world, you need to be aware of the competition all...Read More
Primer Today’s retail ecosystem, be it shopping malls, stores or shopping points they all need to be compliant with local regulations not only to stay acquiescent but to edge past competitors by gaining competitive advantage. The retail managers have realized that what was just an act of submission to authorities can act as a strategic...Read More
Introduction Today, our lives are intertwined with retail. It’s everywhere; there is no other thing that impacts our lives as hugely as this. This has made the retail market more fast-paced and competitive than ever before. The next question that naturally arises out of this scenario is, How do I beat this competition? And from...Read More
Introduction One year ago, it was not the same as what it takes today to provide a good buying experience to shoppers. In fact, it changes every year. And this is happening because of constantly changing buyer demands and buying trends. Intuition doesn’t work here; it never has, and it never will. You will have...Read More
Introduction With business intelligence rolling, all doubts have been put to rest that it is the most important concept for powering business. Today, organizations are eager to collect every ounce of data they have and process it to generate precious insights based on which wise decisions can be made to drive growth and profitability. However,...Read More
Primer Does happiness have a price tag? Well, not always. From simple clothes to haute couture, how difficult is it to find the true worth of experience of wearing a high-end dress? The customer is the most important piece of the puzzle called retail, and this piece wants to glide on the dual track of...Read More
Primer The retail tide has arrived—the Shopping Malls have enumerated the places, innovative, futuristic, and exotic products have abounded the product shelves, and customers are getting spoilt for choice. As a retail manager, all that you want is to turn this tide in your favor, but how will you do it? This draws the focus...Read More
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