Introduction
Loyalty apps along with the loyalty programs are a great way to drive customer engagement. Loyalty programs, many times, on account of lacking digital-push lack visibility or engagement or both. While it can be emphasized with almost hundred percent certainty that loyalty applications are a prerequisite for the success of your loyalty program, & hence you must have them, business can have one if it fits into their scheme of things. All in all, it can prove to be an effective way to drive customer engagement. A synergy of the loyalty app & loyalty program is what probably appeals to customers, at least that is what this Gartner report suggests. We have seen many businesses underestimating the reach of the app stores as brand promoters & not providing complete loyalty-specific feature details in the app store description.
In our eyes, it’s just a failure on part of brands to utilize an opportunity to promote their multi-functional app. In this blog, we are going to emphasize on how loyalty apps can prove instrumental in underpinning your shopping mall popularity. We at WovVTech have a world-renowned OKEN – a SaaS platform that powers both android and iOS app to drive your loyalty program, which we have implemented at several most-happening places & shopping destinations in the world, & we are best poised to guide you on how it can benefit your shopping mall. So, here’s to the success of your shopping mall.
Loyalty App benefits for a shopping mall
A prudent, cutting-edge, & futuristic customer loyalty application combines elements of a loyalty program, marketing, & engagement to provide value for your shopping mall without any major cost & hassle. Here are the key benefits—
- It gives you a competitive advantage in your daily turn over & while attracting tenants.
- Uncover the mysteries of your customers’ lifestyle by collecting demographic, biographic & other hidden data which can provide valuable insight.
- Rely on the latest technology trailblazers like cloud-based solutions to reduce risks.
- Pique the satisfaction level of the customers & retailers where the former is hard to get.
- Technology spearheads at a very cost-effective price through the SaaS model attracting affordable and fixed payments.
Loyalty App benefits for retailers
As more & more shopping mall owners & retailers engage in a revenue sharing model, it becomes a joint responsibility to drive customers to retailers. Your retailers will benefit from the enhanced footfall & dwell-time of the customers & they will also have access to a wide customer base.
- Retailers will be able to send their promotional communique of the best loyalty programs to mall visitors.
- They will get to promote their brands well by having a dedicated page inside the in-app mall directory.
- Tenants will get a better grip over their customers by analyzing who all are spending in their stores & how they are utilizing their loyalty points.
- Features like QR code brings efficiency & also reduces cost by eliminating the need of store staff.
- Customers who are loyal to the shopping mall will be channelized towards the retailers & thus retailers will get a share in the umbrella customer loyalty program.
Loyalty App benefits for your customers
The shopping mall loyalty app being a part of an online loyalty program brings too many benefits to the customers as they are inclined towards your mall by shunning competition for a better customer journey experience.
- Your customers are rewarded for just visiting your shopping mall.
- As they make great purchases at your mall reward them with freebies & discounts.
- A new age real & virtual shopping experience for using your app & visiting the shopping mall.
- Indulge in an innovative way of shopping with indoor navigation & smart parking facilities.
OKEN – Loyalty App
We already mentioned OKEN (SaaS platform that powers both android and iOS apps) above in this blog. Now we will draw you closer to the best loyalty app. With the loyalty app, backed by OKEN, you can manage mall, loyalty, experience & more. The app features rewards on the home screen & main navigation. The users can clearly check out how many points have been accumulated & how much do they need to accumulate to get their next reward. The app plays a key role in the mall’s omnichannel marketing strategy by sending push notifications at important junctures. This loyalty app also facilitates smooth, contact-less in-store engagement by offering QR code for checkouts. Here are the benefits which you get with this app.
- For multi-shopping malls businesses there is a provision to manage all malls with a single app. Customers in-turn can explore nearby malls.
- It is a complete, holistic customer experience management tool.
- Manage loyalty points & rewards & win customer loyalty.
- You can gather customer feedback through surveys getting a pulse over their sentiments.
- Facilitates indoor mall navigation & smart parking.
- You can view, manage & analyze queues & customer footfalls.
- You can manage bills digitally. Send them directly on purchase. Facility for manual bill upload.
- Share information on events & booking. One can easily scan items & create shopping lists.
Conclusion
By providing a full suite of loyalty app features you can offer both the utility & holistic underpinning which the users require by sacrificing their precious smartphone’s memory & screen real-estate which removes pain points from their shopping journey & their in-app & in-store shopping experience.
