Customer experience is defined as the sum total of conscious and subconscious customer perception in relation to your brand resulting from their contact with your brand in the lifecycle of the customer. And customer experience service is the process of responding to the customer interactions to satisfy customer expectations and elevate customer loyalty. It is the practice wherein you create and offer such experiences that will not only make them loyal to you but make them play an evangelist for your brand. Let’s see how this system works with the aid of CXM tools. 

Why is CXM important? 

Though CXM may sound an idealistic concept, anyone who takes it less seriously will be out of competition. Globally, customer feedback management has become the differentiating factor in this highly competitive, highly digitalized market. With good CXM you can:

  • Get preferential treatment for your brand on account of positive experience 
  • Elevate revenue with up-sale from existing customers and new sales from customer advocacy
  • Win customer heart through helpful & satisfying customer interactions
  • Prevent revenue loss by customer defection

Role of CXM software

A customer experience tool plays a very constructive role in shaping customer journeys with your brand. Here is how it helps:

  • CXM software brings together all kinds of data – transactional & non-transactional – into a customer profile
  • Feedback management software synthesizes data from multiple locations and captures data from these points in real-time
  • Generates deeper, more actionable insights than ever possible 
  • Readily integrates with your current ecosystem
  • Uses next-gen technologies to build standout experiences & deliver customized content at scale
  • The best experience management tool allows you to improve your customers’ journey and make, connect, offer, & look after experiences across channels
  • Crafted on the bedrock of real-time, analytical, & machine learning abilities, it allows you to grow
  • Protects sensitive customer information and builds trust

Rendezvous with WovVXM

WovVXM – an advanced experience management software – measures and improves experiences across all stakeholders. This customer feedback management platform provides insights to captivate stakeholders, elevate loyalty, and anticipate stakeholders needs through feedback and analytics.  

How does WovVXM help?

  • Gather customer feedback & get actionable insights
  • Measure parameters like NPS, CSAT, CES and take action on them 
  • Identify & address potential problems by collecting feedback
  • Recognize changing customer needs and their behaviours

Key features of WovVXM

  • Create DIY survey feedback forms
  • Customizable – put your logo, themes as per your brand
  • Multiple language support
  • 100+ pre-defined survey templates and 30+ question types
  • Share feedback links on any channel across different mediums
  • Share QR code & customize link settings
  • Offers word cloud and sentiment analysis
  • Compare responses across locations 
  • Seamless integration with your existing systems like Salesforce, BI tools, LinkedIn, Social Apps
  • Online/Offline mobility support

We offer WovVXM in a FREE-FOREVER plan – Yes, absolutely free! Grab your copy today.