Introduction Acquiring new customers is the core of customer success strategies of most Chief Sales Officers (CSOs). While sometimes it may appear as simple as selling a product or service to a needy, other times filling the niche may look ostensibly complicated.  The customer acquisition process starts from ‘pushing the wheel rolling’ by marketing to...Read More

Introduction When it comes to discovering how customer loyalty drives growth, researchers have tried to find out how emotions bind customers to brands. This Forrester research reveals that if a company makes customers feel valued, 76% will choose to continue doing business with the brand. This implies that brands must take measures to make customers...Read More

Introduction Driving engagement with your loyal customers channelizes your customer-centricity towards customer retention & building brand loyalty. What does customer engagement mean today? It’s drawing their attention, creating meaningful experiences for them, establishing emotional connect, & finding a place in their heart. Being in the customer loyalty management field & having led many customer retention...Read More