Introduction The retail customer experience is the sum total of all in-store and online experiences that customers get across all touchpoints throughout the customer journey. And businesses seek to improve it in order to enhance customer satisfaction, retention, and metrics like repeat purchases. Businesses ask, How do I improve the customer experience? For that, consistency is...Read More
Primer The cerebral duel between the effort that goes into acquiring a new customer and retaining an existing customer has brought customer loyalty into prominence. Research has shown that acquiring new customers costs five times more than retaining an existing one, while both bring the same value to the organization. This has led companies to...Read More
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