Introduction Acquiring new customers is the core of customer success strategies of most Chief Sales Officers (CSOs). While sometimes it may appear as simple as selling a product or service to a needy, other times filling the niche may look ostensibly complicated. The customer acquisition process starts from ‘pushing the wheel rolling’ by marketing to...Read More
Introduction Loyalty programs have a reason to prevail. They do what businesses across the board desire – to win customers’ hearts so they are loyal to one’s brand. Therefore, as we can widely perceive, more & more shopping malls are offering loyalty programs to win customers’ loyalty through shopping mall app. In depth research into...Read More
Introduction Where does the inspiration of customer loyalty kick in? How do shopping malls generate and salvage customer loyalty? In this hypercompetitive world, retailers, including shopping malls, need to have a three-pronged approach to appealing to customers’ hearts, minds, and wallets. KPMG, in its survey of 18000+ customers in 20 countries, found that around 75%...Read More
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