Introduction With the novel coronavirus shoving people into a digital-only way of life, it becomes important for businesses to shift the focus of the customer experience to the virtual world but with a human touch. Your brand’s relationship with your customers has an emotional component that has been nourished over time through many online and...Read More

Shopping center loyalty programs are a big craze these days. What’s at stake? Revenue, profit, customers, and everything else that makes up a big business Of course, such loyalty programs are beneficial to businesses, but they also offer a lot to customers—ccashbacks, gifts, discounts, etc.—making them integral to a positive customer experience. Here you will...Read More

Introduction Where does the inspiration of customer loyalty kick in? How do shopping malls generate and salvage customer loyalty? In this hypercompetitive world, retailers,  including shopping malls, need to have a three-pronged approach to appealing to customers’ hearts, minds, and wallets. KPMG, in its survey of 18000+ customers in 20 countries, found that around 75%...Read More

Introduction In today’s world, as businesses evolve, technologies disrupt, and consumer behavior changes, the brand experience has become an important criterion for evaluating the customer journey offered by businesses. From 2021 to the foreseeable future, as IDC rightly predicts, the companies will be competing through customer loyalty programs based increasingly on the customer experience that the...Read More

Introduction Customer loyalty programs are a new beginning after acquiring customers. Even after you have begun by launching mall loyalty programs, it’s just the tip of the iceberg – a lot is still left to be done. First & foremost, you need to gear up to get across this program to the intended audience.  And...Read More

Having a great loyalty program can work wonders for your customer retention strategy. A recent research suggests that acquiring a new customer costs the company five times more than retaining an existing customer. Today, companies join the fray for a single penny, market is competitive beyond words, in this scenario customer retention is a top...Read More

Introduction The shopping malls are a melting pot of customer experiences & for the past couple of years they are at the center-stage for yet another reason – being most affected by the pandemic. An industry which was already dumbstruck with the popularity of E-Commerce has lost the appeal of the brick-&-mortar retail experience because...Read More