Introduction In the context of customer loyalty, there is an ever-expanding movement to digital & according to McKinsey, customer loyalty programs are critical components of this digital movement. In today’s customer-centric business orientation, customer loyalty is not just a prize to win, but many businesses are using it as a tool to gain traction. If...Read More

Introduction With the novel coronavirus shoving people into a digital-only way of life, it becomes important for businesses to shift the focus of the customer experience to the virtual world but with a human touch. Your brand’s relationship with your customers has an emotional component that has been nourished over time through many online and...Read More

Introduction Loyalty apps, along with loyalty programs, are a great way to drive customer engagement. Loyalty programs, often on account of a lack of digital push, lack visibility, engagement, or both. While it can be emphasized with almost 100 percent certainty that loyalty applications are a prerequisite for the success of your loyalty program, and...Read More

Introduction In today’s world, as businesses evolve, technologies disrupt, and consumer behavior changes, the brand experience has become an important criterion for evaluating the customer journey offered by businesses. From 2021 to the foreseeable future, as IDC rightly predicts, the companies will be competing through customer loyalty programs based increasingly on the customer experience that the...Read More

Introduction Customer loyalty programs are a new beginning after acquiring customers. Even after you have begun by launching mall loyalty programs, it’s just the tip of the iceberg – a lot is still left to be done. First & foremost, you need to gear up to get across this program to the intended audience.  And...Read More