Introduction In today’s competitive banking landscape, exceptional customer experience (CX) is no longer a luxury but a necessity. Banks that prioritize customer satisfaction and deliver seamless service are more likely to retain customers, attract new business, and build a strong brand reputation. WovVXM, a powerful CX management platform, offers invaluable tools to help banks achieve...Read More

Introduction With technological ingress, sophistication has taken over customers’ minds, and they expect a seamless experience across channels. However, many organizations lack the orientation and means to track customer experience across the customer journey and instead focus on individual touchpoints. This is a half-hearted approach; Mckinsey believes organizations should rather focus on the end-to-end customer...Read More

Primer The cerebral duel between the effort that goes into acquiring a new customer and retaining an existing customer has brought customer loyalty into prominence. Research has shown that acquiring new customers costs five times more than retaining an existing one, while both bring the same value to the organization. This has led companies to...Read More

Introduction The customer is king, and everybody wants to know their opinion. This new strategy to listen to the Voice of the customer has underscored the importance of measuring customer experience metrics such as NPS (Net Promoter Score), usually offered by most customer experience management software. But is NPS a reliable metric based on which organizations...Read More