Introduction Acquiring new customers is the core of customer success strategies of most Chief Sales Officers (CSOs). While sometimes it may appear as simple as selling a product or service to a needy, other times filling the niche may look ostensibly complicated. The customer acquisition process starts from ‘pushing the wheel rolling’ by marketing to...Read More
Introduction When it comes to discovering how customer loyalty drives growth, researchers have tried to find out how emotions bind customers to brands. This Forrester research reveals that if a company makes customers feel valued, 76% will choose to continue doing business with the brand. This implies that brands must take measures to make customers...Read More
Introduction In the context of customer loyalty, there is an ever-expanding movement to digital & according to McKinsey, customer loyalty programs are critical components of this digital movement. In today’s customer-centric business orientation, customer loyalty is not just a prize to win, but many businesses are using it as a tool to gain traction. If...Read More
Introduction With the novel coronavirus shoving people into a digital-only way of life, it becomes important for businesses to shift the focus of the customer experience to the virtual world but with a human touch. Your brand’s relationship with your customers has an emotional component which has been nourished over time throughout many online &...Read More
Introduction Loyalty apps along with the loyalty programs are a great way to drive customer engagement. Loyalty programs, many times, on account of lacking digital-push lack visibility or engagement or both. While it can be emphasized with almost hundred percent certainty that loyalty applications are a prerequisite for the success of your loyalty program, &...Read More
Introduction Driving engagement with your loyal customers channelizes your customer-centricity towards customer retention & building brand loyalty. What does customer engagement mean today? It’s drawing their attention, creating meaningful experiences for them, establishing emotional connect, & finding a place in their heart. Being in the customer loyalty management field & having led many customer retention...Read More
Introduction Where does the inspiration of customer loyalty kick in? How do shopping malls generate & salvage customer loyalty? In this hypercompetitive world, to succeed, retailers including shopping malls need to have a three-pronged approach of appealing to customers’ heart, mind & wallet. KPMG in its survey of 18000+ customers in 20 countries found that...Read More
Introduction In today’s world as businesses evolve, technologies disrupt & the consumer behaviour changes, the brand experience has been made an important criterion for evaluating customer journey offered by businesses. Starting from 2021 to the foreseeable future, as IDC rightly predicts, the companies will be competing through the customer loyalty programs increasingly upon the customer...Read More
Introduction Customer loyalty programs are a new beginning after acquiring customers. Even after you have begun by launching mall loyalty programs, it’s just the tip of the iceberg – a lot is still left to be done. First & foremost, you need to gear up to get across this program to the intended audience. And...Read More
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