Introduction Loyalty programs have a reason to prevail. They do what businesses across the board desire – to win customers’ hearts so they are loyal to one’s brand. Therefore, as we can widely perceive, more & more shopping malls are offering loyalty programs to win customers’ loyalty through shopping mall app. In depth research into...Read More
Introduction Loyalty apps along with the loyalty programs are a great way to drive customer engagement. Loyalty programs, many times, on account of lacking digital-push lack visibility or engagement or both. While it can be emphasized with almost hundred percent certainty that loyalty applications are a prerequisite for the success of your loyalty program, &...Read More
Introduction Where does the inspiration of customer loyalty kick in? How do shopping malls generate & salvage customer loyalty? In this hypercompetitive world, to succeed, retailers including shopping malls need to have a three-pronged approach of appealing to customers’ heart, mind & wallet. KPMG in its survey of 18000+ customers in 20 countries found that...Read More
Introduction The shopping malls are a melting pot of customer experiences & for the past couple of years they are at the center-stage for yet another reason – being most affected by the pandemic. An industry which was already dumbstruck with the popularity of E-Commerce has lost the appeal of the brick-&-mortar retail experience because...Read More
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