Introduction Loyalty programs have a reason to prevail. They do what businesses across the board desire – to win customers’ hearts so they are loyal to one’s brand. Therefore, as we can widely perceive, more & more shopping malls are offering loyalty programs to win customers’ loyalty through mall loyalty programs. In depth research into...Read More
Introduction Loyalty apps, along with loyalty programs, are a great way to drive customer engagement. Loyalty programs, often on account of a lack of digital push, lack visibility, engagement, or both. While it can be emphasized with almost 100 percent certainty that loyalty applications are a prerequisite for the success of your loyalty program, and...Read More
Introduction Where does the inspiration of customer loyalty kick in? How do shopping malls generate and salvage customer loyalty? In this hypercompetitive world, retailers, including shopping malls, need to have a three-pronged approach to appealing to customers’ hearts, minds, and wallets. KPMG, in its survey of 18000+ customers in 20 countries, found that around 75%...Read More
Introduction The shopping malls are a melting pot of customer experiences & for the past couple of years they are at the center-stage for yet another reason – being most affected by the pandemic. An industry which was already dumbstruck with the popularity of E-Commerce has lost the appeal of the brick-&-mortar retail experience because...Read More
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