Top Business Intelligence Reporting Software For Airport Retail


The airport retailing market is estimated to grow from USD 31.79 Billion in 2016 to USD 47.81 Billion by 2021, at a CAGR of 8.5% from 2016 to 2021. Airport retail has become a very popular concept in the last few years. It has become an important part of the strategies of companies to promote their brands and create awareness about them. Increased competition and the rise of low-cost carriers have led to reduced revenue from the aeronautical business. Hence, to survive and grow, airports are investing in non-aeronautical revenue avenues. Key players operating in the airport retailing market are Dufry AG, Tata Inc., Shoppers Stop Ltd., William Penn Ltd., Pavers England Limited, WH Smith PLC, Hidesign Accessories Ltd., and World Duty Free Group. In order to get the most out of the retail business, airports are looking for Airport Reporting and Business Intelligence software that can help them in decision-making and also predict the future outcome. One such software that comes to mind is WovVBI from WovVTech, which is highly effective for Airport Business Intelligence. There are some other programs as well. In this blog, you will see the top business intelligence reporting software for airport retail. Here is the list: 

As already mentioned in the blog, WovVBI is an innovative business intelligence reporting software for Airport Analytics. It’s specially designed to take care of the airport mall’s needs. It can link to multiple internal and external databases (like Yardi and Salesforce) to generate insightful reports. These reports offer precious insights with an interactive and captivating interface. There are more than 50 pre-built reports available in the software. It also has features like instant notifications, a simple UI, easy setup, and user role and profile management automation. It’s the best software for airport retail to understand the retail mix and plan for changing market trends in the future. Here are its key features: 

  • Get custom reports and pivots through an intuitive report builder. Insightful reports provide access to all the information that you need in just a few minutes. 
  • Extensive reporting for airport shopping malls. All key measurement parameters are already defined for users. 
  • Graphical reports for easy and quick comprehension The reports are downloadable in various formats, and you can deep-dive into the data. 
  • You can create customized reports by choosing data fields and layout designs. 
  • Fetch data from multiple sources (more than 50) and build holistic reports. 
  • The dashboard gives visuals for about 50 KPIs. There are options to slice and dice reports, do footfall analysis, and design DIY reports. You can do store-wise report generation. 


BOARD is a single, combined platform for business intelligence, performance management, and advanced analytics in airport retail. Through this Airport Reporting and analysis software, you can explore data, do effective analysis, build interactive dashboards, and create insightful reports. It’s a very important part of your data governance strategy, which helps in decision-making and ensures the most productive use of data. The insight provided by this Airport Business Intelligence solution can be easily linked to the planning and control cycles of the enterprise. Integrates easily with planning solutions, profitability applications, and scorecards to effectively link performance to your business’s strategic objectives. You can automatically build advanced data mining and prediction models. Make better retail decisions on the basis of forward-looking insights from your data. 

The board has some unique functionalities that work best for the airport retail business. Its self-service data discovery environment gives an edge to your analysis tool set. By utilizing these data analysis tools, searching for information and doing high-level analysis is very easy. This software has an interactive and customizable dashboard that has drill-down and drill-through capabilities. Its robust, integrated platform provides a single, competent overview of critical business information, giving you full ownership of the company’s business performance. 


When it comes to retail analytics, one name that has won accolades around the globe with its performance is Tableau, the Airport Management software solution. This business intelligence and visualization tool has a very ‘easy to read’ interface that is quite intuitive to understand, and it offers a visual query language that enables even non-technical users to do in-depth analysis and get the required information without writing a single line of code. It has a visual query language called VizQL, which converts drag-and-drop actions into data queries and then displays that data visually. It has an interactive dashboard that shows reports and gives a holistic view of your entire retail environment in the airport. The dashboard can quickly analyze the data correctly and show the trends and variations in the sales cycle. 

Its beauty lies in the fact that it can integrate relational, semi-structured, and raw data and generate reports in real time. It has a rich predictive analysis feature that is enabled by the embedding of R and Python code and integration with a popular analytics company called MathWorks. It’s the world’s leading Airport Business Analytics platform, which helps people see and understand data. The specialty of this visual analytics platform is that it transforms the way people use data to solve their business problems in retail. And that is the reason why organizations of all sizes use Tableau to be more data-driven. 

Web Focus 

Web Focus is an analysis tool for airports from the renowned IT company Information Builders that helps businesses, many of them in retail, transform their data into insights that can help in decision-making and boost sales. In today’s BI market, where the focus is on DIY analysis, it provides an intuitive interface that allows users to work without any technical help. Can you imagine what it is capable of? It has provision for dashboards, scorecards, mobile access, data integrations, ad hoc reporting, and dynamic report distribution. Now let’s go through some of the key features and advantages of Web Focus. 

  • It’s very easy to use. It has an intuitive GUI with drag-and-drop features that help you glean rich information and insights from data spread across your enterprise. Since it’s easy to use, it is easily adoptable and encourages self-service at all levels of the organization. 
  • Since all have access to meaningful insight, one can make consistent, accurate, and proactive decisions throughout the organization. 
  • Reaching the key insight is very easy. This Airport Business Intelligence system has smart workflows and analytics processes that let you access the most important insights through an interactive and personalized homepage and search feature. 
  • This cloud-based solution can be easily rolled out to millions and customized as per business needs. You can easily scale up or down and update the security feature. 
  • It very easily integrates with your existing ecosystem. And is easily upgradeable. 
  • This intelligence and analysis tool for airports offers mobility. All the analytics are available on mobile apps and also through web browsers. 


These are the top business intelligence reporting tools for airport retail. But the list does not end here. There are so many other solutions that are vying for industry attention. The question is whether the solution in question is future-focused. Does it offer enough flexibility and versatility? The solutions that we have mentioned here are handpicked; they have a reputation for turning things around in a very short span of time. They can help you make the right decisions and put your company on the right growth trajectory. But if you had to select one tool, which one would it be? Our suggestion is WovVBI, and that’s why we put it in the first place. The reasons are many, but the one that is quite convincing is that it has industry recognition to go with it. Try it to analyze and win.