Primer The retail tide has arrived—the Shopping Malls have enumerated the places, innovative, futuristic, and exotic products have abounded the product shelves, and customers are getting spoilt for choice. As a retail manager, all that you want is to turn this tide in your favor, but how will you do it? This draws the focus […]
Introduction If remuneration won’t help overcome remorse at the workplace, then what will? But that is the ground reality: many companies struggle to retain employees, and that has made Employee Experience Management software take center stage in a company’s strategy. What is the employee experience? Forbes, in an article published a couple of years ago, said […]
Primer The cerebral duel between the effort that goes into acquiring a new customer and retaining an existing customer has brought customer loyalty into prominence. Research has shown that acquiring new customers costs five times more than retaining an existing one, while both bring the same value to the organization. This has led companies to […]
Introduction The customer is king, and everybody wants to know their opinion. This new strategy to listen to the Voice of the customer has underscored the importance of measuring customer experience metrics such as NPS (Net Promoter Score), usually offered by most customer experience management software. But is NPS a reliable metric based on which organizations […]
Primer Being a business owner, no one knows better than you the importance of customers—so much so that they are no longer considered just customers, not even guests, but owners. Businesses do everything to keep customers loyal; taking advantage of technology is one of them. To win customer attention, to win their purchasing power, and […]
