Introduction The strategic debate between the effort required to acquire a new customer versus retaining an existing one has highlighted the importance of customer loyalty. Acquiring new customers costs more than retaining existing ones, yet both contribute equally to an organization’s value. This has driven companies to prioritize customer satisfaction as a guaranteed method for […]
Shopping center loyalty programs are a big craze these days. What’s at stake? Revenue, profit, customers, and everything else that makes up a big business Of course, such loyalty programs are beneficial to businesses, but they also offer a lot to customers—ccashbacks, gifts, discounts, etc.—making them integral to a positive customer experience. Here you will […]
Having a great loyalty program can work wonders for your customer retention strategy. A recent research suggests that acquiring a new customer costs the company five times more than retaining an existing customer. Today, companies join the fray for a single penny, market is competitive beyond words, in this scenario customer retention is a top […]
