Introduction Acquiring new customers is the core of customer success strategies of most Chief Sales Officers (CSOs). While sometimes it may appear as simple as selling a product or service to a needy, other times filling the niche may look ostensibly complicated. The customer acquisition process starts from ‘pushing the wheel rolling’ by marketing to […]
Introduction In the context of customer loyalty, there is an ever-expanding movement to digital & according to McKinsey, customer loyalty programs are critical components of this digital movement. In today’s customer-centric business orientation, customer loyalty is not just a prize to win, but many businesses are using it as a tool to gain traction. If […]
Introduction Driving engagement with your loyal customers channelizes your customer-centricity towards customer retention & building brand loyalty. What does customer engagement mean today? It’s drawing their attention, creating meaningful experiences for them, establishing emotional connect, & finding a place in their heart. Being in the customer loyalty management field & having led many customer retention […]
