Introduction The strategic debate between the effort required to acquire a new customer versus retaining an existing one has highlighted the importance of customer loyalty. Acquiring new customers costs more than retaining existing ones, yet both contribute equally to an organization’s value. This has driven companies to prioritize customer satisfaction as a guaranteed method for […]
Introduction Today, our lives are intertwined with retail. It’s everywhere; there is no other thing that impacts our lives as hugely as this. This has made the retail market more fast-paced and competitive than ever before. The next question that naturally arises out of this scenario is, How do I beat this competition? And from […]
Introduction For big retailers, organized retail data is king. But the challenge is to collect, manage, and work on this data to produce meaningful information. Shopping centers, which are investing in the best business intelligence solution to control and understand this information, The era of Big Data is staring at us; every year, the amount […]
Introduction Data fuels business intelligence to generate insights that help to understand past and present business operations and also predict future outcomes. One can get key insights from data to understand and predict customer needs. While we discuss the steps to use BI to boost in-store sales, we must understand the importance of mixing online […]
Introduction One year ago, it was not the same as what it takes today to provide a good buying experience to shoppers. In fact, it changes every year. And this is happening because of constantly changing buyer demands and buying trends. Intuition doesn’t work here; it never has, and it never will. You will have […]
