Primer Customer experience is defined as the sum total of conscious and subconscious customer perception in relation to your brand resulting from their contact with your brand in the lifecycle of the customer. And customer experience service is the process of responding to the customer interactions to satisfy customer expectations and elevate customer loyalty. It...Read More
Introduction One thing which provides most momentum to the business development is employee engagement. What are the benefits of a happy workforce? – it leads to employee retention, enhances productivity, aids in creating customer loyalty, & increases organizational performance. Yet, this Gartner survey revealed that only 13% of employees are fully satisfied with their work...Read More
Introduction With technological ingress, sophistication has taken over customers’ mind & they expect a seamless experience across channels. However, many organizations lack the orientation & means to track customer experience across customer journey & rather focus on individual touchpoints. This is a half-hearted approach, Mckinsey believes organizations should rather focus on end-to-end customer journey across...Read More
Introduction If remuneration won’t help in overcoming remorse at the workplace then what will? But that is the ground reality- many companies struggle to retain employees and that has made Employee Experience Management software take the centre stage in a company’s strategy. What is employee experience?, Forbes in its article published a couple of years...Read More
Introduction Customer is the king, and everybody wants to know their opinion. This new strategy to listen to the Voice of the Customer metrics has underscored the importance of customer experience measuring metrics such as NPS (Net Promoter Score), usually offered by most customer experience management software. But is NPS a reliable metrics based on...Read More
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