Introduction Loyalty programs have a reason to prevail. They do what businesses across the board desire – to win customers’ hearts so they are loyal to one’s brand. Therefore, as we can widely perceive, more & more shopping malls are offering loyalty programs to win customers’ loyalty through mall loyalty programs. In depth research into […]
Introduction Where does the inspiration of customer loyalty kick in? How do shopping malls generate and salvage customer loyalty? In this hypercompetitive world, retailers, including shopping malls, need to have a three-pronged approach to appealing to customers’ hearts, minds, and wallets. KPMG, in its survey of 18000+ customers in 20 countries, found that around 75% […]
