Introduction With the novel coronavirus shoving people into a digital-only way of life, it becomes important for businesses to shift the focus of the customer experience to the virtual world but with a human touch. Your brand’s relationship with your customers has an emotional component that has been nourished over time through many online and […]
Shopping center loyalty programs are a big craze these days. What’s at stake? Revenue, profit, customers, and everything else that makes up a big business Of course, such loyalty programs are beneficial to businesses, but they also offer a lot to customers—ccashbacks, gifts, discounts, etc.—making them integral to a positive customer experience. Here you will […]
Introduction Where does the inspiration of customer loyalty kick in? How do shopping malls generate and salvage customer loyalty? In this hypercompetitive world, retailers, including shopping malls, need to have a three-pronged approach to appealing to customers’ hearts, minds, and wallets. KPMG, in its survey of 18000+ customers in 20 countries, found that around 75% […]
Introduction In today’s world, as businesses evolve, technologies disrupt, and consumer behavior changes, the brand experience has become an important criterion for evaluating the customer journey offered by businesses. From 2021 to the foreseeable future, as IDC rightly predicts, the companies will be competing through customer loyalty programs based increasingly on the customer experience that the […]
Having a great loyalty program can work wonders for your customer retention strategy. A recent research suggests that acquiring a new customer costs the company five times more than retaining an existing customer. Today, companies join the fray for a single penny, market is competitive beyond words, in this scenario customer retention is a top […]
