Primer Customer experience is defined as the sum total of conscious and subconscious customer perceptions in relation to your brand resulting from their contact with your brand in the customer’s lifecycle. Customer experience service is the process of responding to customer interactions to satisfy customer expectations and elevate customer loyalty. It is the practice wherein you […]
Introduction The employee experience can play a vital role in shaping the future of an organization. The HR department with the responsibility to manage human resources understands the importance of employee experience (EX), and hence it has become the main driving force behind the HR strategies of many enterprises. What are the key challenges in […]
Primer Customers were customers, then they became guests, and now they are owners. It matters what customers think about your brand, but they are not always vocal about it, so you need to feel for them, but how will you do it? – You can do it by collecting feedback directly from them through customer […]
Introduction Customer loyalty and happiness have become key factors in winning the customer success game, as they are widely considered to be the most important tools in sales and marketing. A plan made to benefit your customers has two-fold advantages: it leads to customers’ gain and your business’s benefit as you eventually win customers’ loyalty. […]
Introduction This is 2021. For years, organizations have been concerned about losing people in their journey from prospects to customers. As a result, most have understood the importance of customer success management and having a customer success manager, a specialized role that is responsible for holding people tight in the sales pipeline throughout their journey to prevent […]
Introduction The retail customer experience is the sum total of all in-store and online experiences that customers get across all touchpoints throughout the customer journey. And businesses seek to improve it in order to enhance customer satisfaction, retention, and metrics like repeat purchases. Businesses ask, How do I improve the customer experience? For that, consistency is […]
Introduction One thing which provides most momentum to the business development is employee engagement. What are the benefits of a happy workforce? – it leads to employee retention, enhances productivity, aids in creating customer loyalty, & increases organizational performance. Yet, this Gartner survey revealed that only 13% of employees are fully satisfied with their work […]
Introduction With technological ingress, sophistication has taken over customers’ minds, and they expect a seamless experience across channels. However, many organizations lack the orientation and means to track customer experience across the customer journey and instead focus on individual touchpoints. This is a half-hearted approach; Mckinsey believes organizations should rather focus on the end-to-end customer […]
Primer Auditing saga for small and medium businesses has a different trajectory from that of enterprises. There are some advantages and some disadvantages to being a small company—on the positive side, they have agility and adaptability, but on the negative side, they lack scale and don’t have business momentum and consistency. Owing to this unique […]
Introduction Mechanization and organization are the benefits of workflow automation. It takes care of all the little things in your day-to-day work life so that you can focus on the big picture. In short, business workflow automation software greases the wheels of your business. Repetition is unproductive, even in business. The right automation software will […]
The retail audit is the best way for the players in the retail industry to stay compliant with industry standards and streamline their business processes. It also makes their businesses safe from market shocks and helps in identifying and addressing market risk. By studying the data presented by the embedded analytics, businesses can make better […]
Introduction In the context of an investigation into corporate products and services, I have often heard these terms (Audit and Inspection) together. But let me tell you, they are not similar. Experts who have been working in this area for years will tell you that these are two different modes of investigating products and services. […]
