Introduction All those who are into this tech-savvy world of IT know that best customer experience management software is the latest buzz word. It is that world of digits and bytes where you can keep your customers happy, but how? – By measuring and improving their satisfaction level. Small businesses have the disadvantage of scale, […]
Primer The cerebral duel between the effort that goes into acquiring a new customer and retaining an existing customer has brought customer loyalty into prominence. Research has shown that acquiring new customers costs five times more than retaining an existing one, while both bring the same value to the organization. This has led companies to […]
