If your company relies on repeat customers—whether you operate a mall, airport retail, family entertainment center, or any customer-oriented business—loyalty is no longer a choice. The more options consumers have, the simpler it becomes for them to switch. That’s where OKEN enters the picture. It provides you with a quick, easy, and adaptable means to […]
Introduction This is 2021. For years, organizations have been concerned about losing people in their journey from prospects to customers. As a result, most have understood the importance of customer success management and having a customer success manager, a specialized role that is responsible for holding people tight in the sales pipeline throughout their journey to prevent […]
Introduction In the context of customer loyalty, there is an ever-expanding movement to digital & according to McKinsey, customer loyalty programs are critical components of this digital movement. In today’s customer-centric business orientation, customer loyalty is not just a prize to win, but many businesses are using it as a tool to gain traction. If […]
Introduction Loyalty apps, along with loyalty programs, are a great way to drive customer engagement. Loyalty programs, often on account of a lack of digital push, lack visibility, engagement, or both. While it can be emphasized with almost 100 percent certainty that loyalty applications are a prerequisite for the success of your loyalty program, and […]
Introduction Where does the inspiration of customer loyalty kick in? How do shopping malls generate and salvage customer loyalty? In this hypercompetitive world, retailers, including shopping malls, need to have a three-pronged approach to appealing to customers’ hearts, minds, and wallets. KPMG, in its survey of 18000+ customers in 20 countries, found that around 75% […]
Introduction In today’s world, as businesses evolve, technologies disrupt, and consumer behavior changes, the brand experience has become an important criterion for evaluating the customer journey offered by businesses. From 2021 to the foreseeable future, as IDC rightly predicts, the companies will be competing through customer loyalty programs based increasingly on the customer experience that the […]
