Primer  Customer experience is defined as the sum total of conscious and subconscious customer perceptions in relation to your brand resulting from their contact with your brand in the customer’s lifecycle. Customer experience service is the process of responding to customer interactions to satisfy customer expectations and elevate customer loyalty. It is the practice wherein you...Read More

Introduction One thing which provides most momentum to the business development is employee engagement. What are the benefits of a happy workforce? – it leads to employee retention, enhances productivity, aids in creating customer loyalty, & increases organizational performance. Yet, this Gartner survey revealed that only 13% of employees are fully satisfied with their work...Read More

Introduction With technological ingress, sophistication has taken over customers’ minds, and they expect a seamless experience across channels. However, many organizations lack the orientation and means to track customer experience across the customer journey and instead focus on individual touchpoints. This is a half-hearted approach; Mckinsey believes organizations should rather focus on the end-to-end customer...Read More

Introduction All those who are into this tech-savvy world of IT know that best customer experience management software is the latest buzz word. It is that world of digits and bytes where you can keep your customers happy, but how? – By measuring and improving their satisfaction level. Small businesses have the disadvantage of scale,...Read More

Introduction If remuneration won’t help overcome remorse at the workplace, then what will? But that is the ground reality: many companies struggle to retain employees, and that has made Employee Experience Management software take center stage in a company’s strategy. What is the employee experience? Forbes, in an article published a couple of years ago, said...Read More

Introduction The customer is king, and everybody wants to know their opinion. This new strategy to listen to the Voice of the customer has underscored the importance of measuring customer experience metrics such as NPS (Net Promoter Score), usually offered by most customer experience management software. But is NPS a reliable metric based on which organizations...Read More